Design starts with conversation. I need to understand your business, your goals, and who you're trying to reach. From there, we'll figure out what your brand should look and feel like, making sure the design actually works for your audience, not just looks good on a screen.
You provide the text, images, and materials. I'll help organize what goes where, making sure the structure makes sense for your visitors, not just you. If you're planning photos, I can suggest what kinds of images will work and where they'll fit. I'll also flag any usability issues before we start designing: too much or too little text, unclear navigation, confusing layouts.
Before I start designing, I'll show you two or three visual directions: different color schemes, typography styles, imagery approaches. This helps us figure out what you like (and what you don't) before I build anything. Saves time and makes sure we're on the same page about the overall look and feel.
Wireframes show where everything goes: text, images, buttons, navigation, without getting distracted by colors or fonts. This lets us test the layout and flow before committing to the visual design. If something doesn't work structurally, we catch it here
This is where everything comes together. I take the approved wireframe and apply the visual style from the moodboard: colors, fonts, imagery, all the details. The result is what your actual website will look like, ready to build.