The Restaurant Idea

This project explores how a restaurant website can focus on what really matters to potential guests. The design prioritizes the elements that make people want to visit: the food, the drinks, and the overall experience. Every layout decision was aimed at unifying text and imagery so that the story of the restaurant is communicated naturally and intuitively, without relying on long descriptions. The goal was to create a clear, inviting presentation that emphasizes the parts of the business that most influence a guest’s decision — creating desire and anticipation through design rather than words.

In addition to the focus on content, the technical choices were made to support the design’s intent. Text overlaps imagery to create a sense of cohesion, making copy and visuals feel like a single, integrated element. Bold headlines were used deliberately to draw attention and unify sections, giving the design energy and presence without adding extra words. This approach helps guide the viewer’s attention while keeping the emphasis on the most important aspects of a restaurant website.